According to Marketsand Markets, the global cosmetic packaging market size will grow from $49.4 billion in 2020 to $60.9 billion in 2025.
The rapid development of the cosmetic packaging industry has benefited from the growing global demand for cosmetics. At the same time, according to relevant data, the Z generation has become the main consumer, and the spiritual needs of longing for understanding have also become one of the factors that redefine the market.
The relationship between brands and consumers is being reshaped. More and more consumers are no longer just looking for good looks. They also hope that packaging can bring spiritual comfort to themselves, as well as an upgrade in experience. "Appearance is justice" is gradually becoming a "spiritual domestic product" with social functions, and has become a social window that allows consumers to interact.
In addition, with the rapid development of science and technology, there are also many intelligent and user-friendly packaging on the market, such as packaging that can display time and freshness, and can bring consumers a more convenient experience. There has been a huge change, and the convenience of mini-packaging, which is small in size but can be used up in time, has also become the new favorite of young consumers.
In addition, at the level of packaging materials/processes, with the development of technology, cosmetic packaging materials have evolved into a variety of different materials after iteration, and have been applied to the field of cosmetics.
Various signs show that cosmetic packaging innovation has risen from the external visual and tactile to the internal spiritual and even social level, becoming more humanized and intelligent, and the additional functions of cosmetic packaging are becoming more and more diverse.
On September 6th, the 8th Cosmetic Packaging Innovation Forum of "Nth Power of Inspiration" hosted by CIBE China International Beauty Expo will be held in Hall 2.1, Area A, Guangzhou Pazhou China Import and Export Fair Complex. The forum will focus on the current market trends, consumer needs, cultural characteristics, technical direction and other dimensions, and comprehensively integrate packaging design, material, function, safety and other perspectives, seek N kinds of inspiration for packaging innovation, and provide new ideas and innovations Solutions to help brands and products out of the circle.